Archive for the ‘New in Ludhiana’ category

Hard to resist cupcakes are now catching attention in Ludhiana

July 19th, 2011

Ludhiana might be reacting to a phenomenon about seven or eight years too late, but cupcakes in the city are finally catching up with all the attention. Ludhiana’s top nautch bakery owner, Harjinder Singh Kukreja who often dishes cupcakes out for various catering assignments, says that even though he doesn’t quite do the fancy trimmings on the cupcakes, people like them anyway. “We have been making cupcakes for a long time… But it’s only in the past year or so that everyone is talking about cupcakes in this country,”says Harjinder.

While people are ordering cupcakes to perhaps be a more prominent part of a party menu, it’s not quite replaced birthday cakes for children yet. In the recent past, about three to four people have used cupcakes as the main cake itself and got a great response. For instance, you can create a whole carnival on cupcakes — so there were Ferris Wheels, balloons etc on different cupcakes and people loved it,” Harjinder says. Harjinder says that people in India still have a traditional mindset when it comes to desserts but they are slowly trying to absorb creative offerings. “I am trying to make people think small — cupcakes let you enjoy small bits of everything that would have been on a bigger cake,” adds Harjinder.

Cupcakes are becoming a huge rage in Ludhiana. Earlier, we had only heard of Contour cupcakes from NYC and London; now, Ludhiana is experiencing that transformation in the baking industry. When we first launched Cupcakes a year ago, people were quite apprehensive about buying them because they weren’t too sure if it made sense, but today we have 10 set themes of the same that are especially made for lovers, new born babies, branded ones, naughty ones and even for those who are shopaholics!” says Harjinder. Of late, our cupcakes have been making a break through in the market; at birthday parties, corporate events as well as launches these are a big hit!” he adds.

All cupcake bakers believe that the little treats are a great way to celebrate and convey feelings. As Harjinder puts it aptly, “They make great gifts because you can express exactly what you want to say on them. Recently, I made some for a baby announcement party where the new parents wanted to give cupcakes away to their guests. So I made them little icing like a baby bottle etc — they were received quite well.”

Hot Breads might not have cupcakes placed in a dedicated display counter and readily available but they are quite deft at creating cupcakes on order. Their menu ranges from colourful ones that resemble a wild animal to the chocochip cupcakes for adults that will need at least 20 minutes to finish. Their entire bakery menu is available for you to choose and order from. If you would much rather order a dozen and send them to yourself to just pamper the child in you — they are happy to oblige!

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