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Ludhiana catches Facebook fever, ‘I Love Ludhiana’ page gets thousands of Likes

January 12th, 2012

LUDHIANA: There’s a new address in town that Ludhianvis are scampering to – an ‘I love Ludhiana’ page on Facebook. With over a lakh hits every day and 33,500 likes from residents, the page is fast becoming the page to be on among netizens in the city. Friends Raman Singh and Harjinder Singh Kukreja – the hands and mind behind the page – are not really surprised.

“Social networking is a strong medium. If used sensibly it can help save lives,” said Harjinder, a restauranteur and co-administrator of the page.

Tapping the power and reach of social networking sites, the friends are using the page to invoke Ludhianvi pride, promote events in the city, broadcast social and religious messages and highlight problems faced by city residents. “The page has more readership than some newspapers,” added Harjinder, a resident of Gurdev Nagar.

The other administrator of the page, Raman said it is very satisfying to reach thousands of people from their home city every day. “For us this is an opportunity to reach out and inspire fellow Ludhianvis to make a positive difference in society,” added Raman, a final year student of Khalsa College.

The tech-savvy duo want to transform the way Ludhiana connects with their page. “By the end of 2012, we are aiming at one lakh ‘likes’ for the page,” said Raman, who lives in Sargodha Colony.

Talking about the benefits of the medium, Harjinder said he had once shared information about friend’s grandfather’s health and that he urgently required blood. “My friend got more than 50 phone calls from willing donors within 30 minutes of the information going online,” he said.

Nodding in agreement, Raman said he promoted an artist friend’s exhibition on the page and among those who showed up at the exhibition, about 100 people said they got to know about the event from the Facebook page. “And for Ludhianvis living abroad, this page is a connect back home, with their city and it’s pulse just a click away,” Raman added.


About 60% users on page are between 18 and 24 years old while less than 6% are above 35. Only 31% users are females compared to the 69% males on the page. Over 5,000 users on the page are Ludhianvis living in Canada, USA, UK, Australia and New Zealand.

To join the Ludhiana bandwagon, search for I Love Ludhiana or visit

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