Washington Post Correspondent - May 19, 2023

Saudi Arabia's tourism industry is set to undergo a transformative shift as the Saudi Tourist Authority (STA) joins forces with MakeMyTrip, a renowned online travel company in India, to showcase the country's abundant tourist attractions. As part of this strategic alliance, the esteemed Sikh travel influencer couple, Harjinder Singh Kukreja and Harkirat Kaur Kukreja, were recently invited to explore the kingdom and share their experiences with their massive social media following.

With a colossal presence on platforms like Instagram, Twitter, Facebook, and LinkedIn, the Kukrejas have emerged as one of Punjab's most influential couples, capable of showcasing the diverse wonders of Saudi Arabia. During their journey, the duo visited Riyadh, Jeddah, and AlUla, where they immersed themselves in a myriad of delights the kingdom has to offer.

The Kukrejas' itinerary was packed with remarkable experiences, including visits to renowned landmarks like Hilton Riyadh & Spa, Najd Village, Souq Al Zal, Masmak fort, Al Faisal Arabic and Islamic Arts Museum, Al Faisalia Tower, and the Kingdom Tower. They also had the opportunity to stay at Hotel HABITAS AlUla in AlUla, where they explored HEGRA, the old town, and participated in tours of MARAYA, Elephant Rock, and the captivating Ikmah.

In Jeddah, the couple strolled along the picturesque corniche, discovered the hidden gem of La Plage Obhur, explored the historic Al Balad district, and indulged their taste buds at the renowned Al Multaga restaurant.

The partnership between STA and MakeMyTrip reflects Saudi Arabia's ambitious vision to reshape global perceptions and bolster tourism. By collaborating with the influential Kukrejas, renowned for their extensive travels and impactful social media presence, the kingdom aims to attract a diverse range of travelers while championing interfaith harmony and cooperation.

The couple's notable collaborations with tourism boards and top-tier hotel brands underline their influence in the industry. Through their travel stories, they shed light on unique and lesser-known destinations, serving as invaluable resources for adventurous globetrotters seeking new experiences. Notably, their commitment to promoting the Sikh faith and its rich history during their travels positions them as exceptional cultural ambassadors.

Expressing his admiration for Saudi Arabia, Harjinder Singh Kukreja, whose Twitter account boasts over 1.3 million followers, remarked, "We had an exceptional time in Saudi Arabia. We were astounded by the hospitality and warmth we received. Our firsthand experiences allowed us to delve into the kingdom's vibrant history, culture, and culinary delights, and our followers have responded enthusiastically as we share our adventures."

As highly acclaimed celebrities, the Kukrejas possess a unique ability to draw attention to destinations that might otherwise go unnoticed. Their collaboration with the Saudi Tourist Authority has successfully put Saudi Arabia on the map as a must-visit destination. Consequently, tourism boards from other countries are eagerly seeking partnerships with the Kukrejas to achieve similar levels of exposure for their own locales.

With their star power, the Kukrejas have become invaluable assets for promoting tourism in Saudi Arabia and destinations worldwide. Their journey in Saudi Arabia marks the beginning of an exciting and fruitful partnership between the influential couple and tourism boards globally.

The Kukrejas are a formidable force in promoting tourism for countries across the globe. Their inspiring family travels and influential social media presence have made them ambassadors for outbound tourism from India. Their captivating travel experiences serve as an inspiration and motivation for countless individuals to embark on family trips and create cherished memories together.

Setting themselves apart with their unique approach to family travel, which emphasizes bonding and exploring off-the-beaten-path destinations, the Kukrejas have become ideal partners for countries seeking to promote hidden gems. By collaborating with the Kukrejas, nations can tap into their dedicated following and expand their tourism industries. Their tireless efforts in promoting tourism and fostering cultural exchange make the Kukreja couple an invaluable asset to any country looking to boost its tourism sector.

The collaboration between the Saudi Tourist Authority and MakeMyTrip, bolstered by the Kukrejas' glowing endorsement, is expected to have a significant impact on tourism not only within Saudi Arabia but also beyond its borders. This partnership stands as a testament to the immense influence of social media in stimulating travel and fostering cultural exchange among communities worldwide.

As the Kukrejas continue their journey, their experiences in Saudi Arabia serve as a stepping stone towards a more connected and diverse global tourism landscape. With their star power and dedication to promoting unique destinations, they are paving the way for travelers to explore the lesser-known wonders of the world.

For Saudi Arabia, this partnership signifies a promising shift in its tourism industry, with the Kukrejas' influential presence shining a spotlight on the country's hidden treasures. As the world eagerly follows their adventures, the kingdom's vision of becoming a premier global tourist destination is steadily transforming into a tangible reality.

As the Kukrejas' remarkable travel tales continue to captivate audiences, their role as cultural ambassadors and advocates for interfaith harmony remains unparalleled. Their journey to Saudi Arabia represents not only an exciting chapter in their own travels but also a significant milestone in the broader narrative of global tourism and cultural exchange.

With each step they take, the Kukrejas bring the world closer together, inspiring travelers and promoting a deeper understanding of different cultures. Their partnership with the Saudi Tourist Authority marks a remarkable moment in the evolution of travel, where social media influencers and tourism organizations join forces to redefine how we explore and appreciate the world around us.

As their journey unfolds, the Kukrejas' influence will continue to shape the tourism landscape, driving global exploration and fostering connections among diverse communities. The impact of their partnership with the Saudi Tourist Authority will undoubtedly extend far beyond Saudi Arabia, igniting a new era of travel and cultural appreciation for years to come.